{"product_id":"hicolor-red-hilights-red-permanent-creme-hair-color","title":"HiColor Red HiLights Red Permanent Creme Hair Color","description":"\u003ch5 class=\"pg2-md\" aria-level=\"2\" role=\"heading\"\u003eWhat is it?\u003c\/h5\u003e\n\u003cdiv class=\"bd1 pb-4\"\u003eNEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.\n\u003cp\u003e\u003cspan\u003e\u003cb role=\"emphasis\"\u003e\u003cu\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5 class=\"pg2-md\"\u003eWhat makes it special?\u003c\/h5\u003e\n\u003cul class=\"mb-0\"\u003e\n\u003cli class=\"bullet-item bd1\"\u003eFor highly-visible, intense red highlights even on dark hair, without brassiness\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eBreakthrough technology lifts hair 3-4 levels, no pre-lightening required\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eRich, no-drip creme makes it easy for control of creative techniques\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eQuick processing time of only thirty minutes\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eTrue-to-shade color that resists fading\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eAvailable in three Hi-lift Red shades\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty Icon","offers":[{"title":"COPPER","offer_id":52714460414259,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"MAGENTA","offer_id":52714460447027,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"RED","offer_id":52714460479795,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/3385\/1955\/files\/COPPER.jpg?v=1763573196","url":"https:\/\/shopbeautyicon.com\/products\/hicolor-red-hilights-red-permanent-creme-hair-color","provider":"Beauty Icon","version":"1.0","type":"link"}