{"product_id":"loreal-chroma-hicolor","title":"L'OREAL- CHROMA HICOLOR","description":"\u003ch5 class=\"pg2-md\" role=\"heading\" aria-level=\"2\"\u003eWhat is it?\u003c\/h5\u003e\n\u003cdiv class=\"bd1 pb-4\"\u003e\n\u003cp\u003eL'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hair's cortex to condition and help protect against breakage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L'Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb role=\"emphasis\"\u003e\u003cu\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5 class=\"pg2-md\" role=\"heading\" aria-level=\"2\"\u003eWhat makes it special?\u003c\/h5\u003e\n\u003cul class=\"mb-0\"\u003e\n\u003cli class=\"bullet-item bd1\"\u003eLong-lasting color stays deep and true without shifting tone\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eFormulated with anti-breakage Ceramide R Complex\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eFor use on light, dark and 100% gray hair\u003c\/li\u003e\n\u003cli class=\"bullet-item bd1\"\u003eHigh intensity true red color results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty Icon","offers":[{"title":"CHROMA CAYENNE","offer_id":52714431775027,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"CHROMA CHERRY","offer_id":52714431807795,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"CHROMA GARNET","offer_id":52714431840563,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"CHROMA RUBY","offer_id":52714431873331,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"CHROMA SANGRIA","offer_id":52714431906099,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/3385\/1955\/files\/CROMA_CYAN.jpg?v=1763572965","url":"https:\/\/shopbeautyicon.com\/products\/loreal-chroma-hicolor","provider":"Beauty Icon","version":"1.0","type":"link"}