About this item

• Neutralizes Brassiness: Formulated with potent purple pigments to combat yellow and brassy tones in blonde, silver, and gray hair. Enhances Shine: Leaves hair looking bright, refreshed, and vibrant for a salon-fresh finish. Color-Safe Formula: Perfect for color-treated and natural hair, keeping your shade cool and radiant.
• Hydrates & Strengthens: Gently cleanses while nourishing each strand for softer, healthier-looking hair. Easy to Use: Simply apply, leave on for a few minutes, and rinse for noticeable, gorgeous results.

• Product: BTL Blonde Toning Purple Shampoo
• Type: Professional Hair Care
• Origin: Beauty Icon
• SIZE: 9.81OZ, 17.59OZ
• Care: Tangle-free, minimal shedding; can be dyed, bleached & heat-styled. Lasts 1–3 years with proper care.

• Free standard shipping on US orders over $75
• Express (2-day) shipping available at checkout
• International shipping calculated at checkout
• 30-day returns on uninstalled, unaltered hair — see our Return Policy